I will start of by saying: You don't have to agree with me, take from this what you want. I'm just calling it as I see it.
THERE ARE NO ROOTS ANYMORE!
People are getting into the game for the wrong reasons with little to no knowledge about what they are getting into. This thing is going to continue for a while untill it self implodes. There is no room for 100.000 producers in the game, specially if they all make the same type of music.
We have to realise that what they call hiphop today (the crap that is playing in the radio.. well not crap, it's more like generic pop). Is a product of the music industry. From the way it sounds to the way it looks. People who grow up now, think THIS IS hip hop.
We live in a super fast media specked world, where everything reaches a global audience in a matter of minutes. This is all they know. Young people coming up today are groomed into getting their information this way. Internet is where it is at, everything moves fast and you need to move with it or be left behind. Atleast that is what we are led to believe. The less time you take to think about things, the less likely you are to question them. ( I will draw a parallel with those ads with a timer counting down.. This limited time offer, only 45 seconds left.. tik tok tik tok. Ofcourse the same ad will start over if you refresh the page, but... )
So is it odd that the up and coming producers of today will not take time to learn their roots? And as I stated most of them are hopping on the train, not because they are a part of bigger thing. But because they think it is cool, and they see people making fast money out of it.
In todays world skill is nothing, being on the TV getting your face known is everything. I don't think I need to justify this statement more then point to the morons we see on one of the hundreds of reality shows on TV every day?
So what do we have?
A young person that is used to being fed a media image of how things are. A person that is in a hurry. A person that is growing up in a world where clebrity is king and anyone can be one, even for the most idiotic reasons.
Alright, but this dude is a G. Hell no, he is going on TV making an arse of himself. He likes flashy things and bling on music vids. Damn those dudes must be making money, I want to get into that game. So what is he to do? look at what is getting played the most? What type of music / beats are those? How do I make me one of those to sell to a rapper...
We have to make a distinction between hip hop culture and what is being marketed as hip hop in the media. If you start to look at objectivly, you will see the two have very little in common anymore. That's why many of us who grew up while the history was made, feel so strongly about it. By all means make any type of music, but call it what it is. Call it hip pop or what ever you want. Just don't peddle your wares under a false name
It's kinda of what is happening to dubstep right now. Just the last night I saw a comment on the new britney spears remix featuring nicki minaj and Kesha. " I liked the dubstep in the beginning and at the end. I gave it five stars for the dubstep!"
If you know dubstep and listen to the track, you will laugh at that comment. Sure there was a wobble bass line, but is that dubstep? Today the general public seems to think so. Same thing with hip hop.
Ok back to the topic:
So our producer want's to make money with beats. Record companies are pushing a certain type of product for their reasons (club friendly tracks, dumbed down lyrics.. if you are waste you just want to party. and yes that's ok, but everything has to sound like that? Also this is not a sampling vs. composing comment, but a certain element of the golden era music got lost. When the record companies got really greedy with the sample royalties... So now record companies don't want to clear samples, because, well.. eh record companies take too much for doing it.)
Ofcourse our up and coming super DJ, is going to comply. Hey, hip hop tpo him is club tracks and bling bling... What's wrong with that?
If you know your roots and history. If you have ever been in a spontanious freestyle battle after a jam. If you have ever creeped into the train yards 3 o' clock in the morning with your backpack full of cans. If you have seen a 14 year old kid make a 150 strong crowd of 30 year old mean cheer wildly for his athletic skills. Then you might understand that the culture we declare to be a apart of was and is based on innovation. Being your own man and finding your own style. Not about copying others or trying to imitate their style.Heck back in the day you would get shun out of the community for doing that shit.That is if you got away easily.
It's not dubstep because there is a wobble bass. It's not hip hop because you used 808's and the same synth as waka flocka.
Alot of rambling, take of it what you wish.